Occupation
Marketing manager
Marketing managers plan how an organisation reaches and persuades the people it wants as customers, and own the budget and team that deliver it. The work spans positioning, campaign planning, channel choices, agency management, and measuring results. Creative judgement and commercial accountability sit together in the same role.
Also known as: Marketing lead · Head of marketing · Campaign manager
Occupation content
Part of Business, consulting and entrepreneurship
What the work involves
- Set campaign objectives and agree how success will be measured before launch
- Plan channel mix and allocate budget across activity
- Brief and review work from designers, writers, and external agencies
- Review campaign performance data and reallocate spend or effort accordingly
- Coordinate with sales, product, and service teams so messaging matches reality
- Manage and develop a marketing team or specialists across disciplines
How people commonly enter
- A bachelor's degree in marketing, communications, business, or a related field
- Progression from a marketing executive, digital, or brand specialist role
- A college diploma in marketing combined with campaign delivery experience
- A professional marketing qualification used to formalise experience already gained
Typical training: Bachelor's degree
Licensing: Not typically licensed
Typical work context
Team based · Fast paced · Hybrid office · High responsibility · Varied work
Related interests
Enterprising (leading) · Artistic (creative) · Conventional (organizing)
Related aptitude preparation
These are preparation links only. They do not measure eligibility for this occupation and no score here qualifies or disqualifies anyone.
Skills to practise
- Management and supervisory judgment
- Data interpretation
- Written communication
- Critical thinking
- Numerical reasoning
Practice suites
Related learning
Family-level learning links for Business, consulting and entrepreneurship.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
- US BLS Occupational Outlook Handbook — Advertising, promotions, and marketing managers · United States
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- O*NET OnLine — Marketing Managers (11-2021.00) · United States
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- Canada Job Bank — Search job profiles (marketing manager) · Canada
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Labour-market context (not part of exploration match)
This is broad family-level context for Business, consulting and entrepreneurship in Canada, not a figure for Marketing manager. It does not affect matching scores and is not an eligibility determination.
This is a broad Business, consulting and entrepreneurship family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: education pathways
Some roles in Business, consulting and entrepreneurship may be regulated. Confirm whether the specific role requires registration, certification, or a jurisdiction-specific licence.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: licensing
Find jobs
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- Search Canada Job Bank · Canada
- Search USAJOBS · United States federal
- Search EURES · European Union / EEA
- Search Indeed · International (choose location on Indeed)