Occupation
Marketing manager
Marketing managers plan how an organisation reaches and persuades the people it wants as customers, and own the budget and team that deliver it. The work spans positioning, campaign planning, channel choices, agency management, and measuring results. Creative judgement and commercial accountability sit together in the same role.
Also known as: Marketing lead · Head of marketing · Campaign manager
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Occupation content
Part of Business, consulting and entrepreneurship
A visual day in the work
What the work involves
Set campaign objectives and agree how success will be measured before launch
Plan channel mix and allocate budget across activity
Brief and review work from designers, writers, and external agencies
Review campaign performance data and reallocate spend or effort accordingly
Coordinate with sales, product, and service teams so messaging matches reality
Manage and develop a marketing team or specialists across disciplines
Entry-route stepper
How people commonly enter
A bachelor's degree in marketing, communications, business, or a related field
Progression from a marketing executive, digital, or brand specialist role
A college diploma in marketing combined with campaign delivery experience
A professional marketing qualification used to formalise experience already gained
Typical training: Bachelor's degree
Licensing: Not typically licensed
Work-context map
Typical work context
- Team based
- Fast paced
- Hybrid office
- High responsibility
- Varied work
Team based · Fast paced · Hybrid office · High responsibility · Varied work
Related interests
- Enterprising (leading)
- Artistic (creative)
- Conventional (organizing)
Enterprising (leading) · Artistic (creative) · Conventional (organizing)
Related aptitude preparation
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Skills to practise
Practice suites
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