Marketing analyst

About this practice suite

This suite prepares candidates for marketing analyst selection in the sales, marketing, customer service, and contact centres sector with 5 skill areas: numerical reasoning, data interpretation, critical thinking, verbal reasoning and problem solving. Every question was written by Novus editors for this suite — none are taken from live or leaked exams — and the full bank holds 52 scored questions across three modes, plus 8 reserve questions used to vary repeat attempts. Answer keys never ship to the browser: your answers are scored server-side, and results stay on your device.

Skills this suite practises

• Numerical reasoning — Arithmetic, fractions, percentages, ratios, rates, estimation, word problems, and number relationships.
• Data interpretation — Tables, charts, graphs, dashboards, trends, comparisons, and evidence-based conclusions.
• Critical thinking — Evaluating evidence, assumptions, arguments, credibility, and alternative explanations.
• Verbal reasoning — Drawing conclusions from written information without relying on outside assumptions.
• Problem solving — Selecting methods, combining information, troubleshooting, and reaching practical solutions.

Sample questions from the guided bank

Two of the 10 guided-practice questions, shown exactly as they appear in a session. Answers and explanations are not printed here — keys stay on the server — so open guided practice to answer them and see how you did.

1. A campaign spends $4,800 and records 160 conversions. What is CPA?

   • A. $48
   • B. $30
   • C. $4,800
   • D. $160

2. A dashboard shows a spike in conversions the same day tracking tags broke for three hours. Best analyst first move?

   • A. Flag the window as unreliable and reconcile with server-side or backup logs before reporting
   • B. Publish the spike as a breakthrough win
   • C. Delete the day's data without noting why
   • D. Average the spike into the monthly trend silently

Practice modes and timing

Guided practice is untimed-feeling and instructional; the mini-test is a short timed check; the full simulation mirrors a complete sitting. All three draw on separate question sets, so moving up a mode never repeats what you practised.

Study outline

Read the study outline for this suite’s skills, timings, and recommended lessons on one printable page, or download its standalone HTML file. The printable page can also be saved as a PDF from your browser.