Occupation
Business development manager
Business development managers find and win new commercial opportunities: new clients, new markets, or new lines of work. The role mixes research and outreach with proposal writing, negotiation, and long relationship-building. Results are measured against targets, and much of the pipeline will not convert.
Also known as: BDM · New business manager · Commercial development manager
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Occupation content
Part of Business, consulting and entrepreneurship
A visual day in the work
What the work involves
Research target markets and organisations to identify realistic opportunities
Approach prospects, qualify their needs, and decide which are worth pursuing
Prepare proposals, tenders, and pricing with input from delivery and finance teams
Negotiate terms and hand won work over to the team that will deliver it
Maintain accurate pipeline records and forecast honestly to management
Attend industry events and maintain relationships that mature over long periods
Entry-route stepper
How people commonly enter
Progression from a sales, account management, or delivery role in the same sector
A bachelor's degree in business, marketing, or a sector-relevant technical discipline
A college diploma in business combined with a strong commercial track record
On-the-job development within a structured sales or commercial training programme
Typical training: Bachelor's degree
Licensing: Not typically licensed
Work-context map
Typical work context
- Public facing
- Involves travel
- Client sites
- Fast paced
- Remote capable
Public facing · Involves travel · Client sites · Fast paced · Remote capable
Related interests
- Enterprising (leading)
- Social (helping)
- Conventional (organizing)
Enterprising (leading) · Social (helping) · Conventional (organizing)
Related aptitude preparation
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Skills to practise
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Labour-market context (not part of exploration match)
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Business, consulting and entrepreneurship: licensing
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