Occupation
Market research analyst
Market research analysts design studies to find out what customers think, want, or do, and turn the results into evidence an organisation can act on. The work covers survey and interview design, sampling, statistical analysis, and reporting. Being clear about what the data does not support is as much a part of the job as reporting what it does.
Also known as: Market researcher · Insight analyst · Consumer insights analyst
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Occupation content
Part of Business, consulting and entrepreneurship
A visual day in the work
What the work involves
Define a research question with the team that will use the answer
Design surveys, interview guides, or study protocols and check them for bias
Manage fieldwork or panel providers and monitor data quality as it arrives
Analyse quantitative and qualitative results and identify what is genuinely significant
Present findings with clear caveats about sample, method, and limitations
Maintain trackers so results can be compared consistently over time
Entry-route stepper
How people commonly enter
A bachelor's degree in marketing, statistics, economics, psychology, or a social science
A college diploma in marketing or business analytics combined with research assistant work
Entry through a research executive role at an agency with on-the-job training
A postgraduate qualification in market research, statistics, or social research methods
Typical training: Bachelor's degree
Licensing: Not typically licensed
Work-context map
Typical work context
- Desk based
- Quiet focus
- Team based
- Hybrid office
- Remote capable
Desk based · Quiet focus · Team based · Hybrid office · Remote capable
Related interests
- Investigative (analytical)
- Conventional (organizing)
- Enterprising (leading)
Investigative (analytical) · Conventional (organizing) · Enterprising (leading)
Related aptitude preparation
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