Occupation
Market research analyst
Market research analysts design studies to find out what customers think, want, or do, and turn the results into evidence an organisation can act on. The work covers survey and interview design, sampling, statistical analysis, and reporting. Being clear about what the data does not support is as much a part of the job as reporting what it does.
Also known as: Market researcher · Insight analyst · Consumer insights analyst
Occupation content
Part of Business, consulting and entrepreneurship
What the work involves
- Define a research question with the team that will use the answer
- Design surveys, interview guides, or study protocols and check them for bias
- Manage fieldwork or panel providers and monitor data quality as it arrives
- Analyse quantitative and qualitative results and identify what is genuinely significant
- Present findings with clear caveats about sample, method, and limitations
- Maintain trackers so results can be compared consistently over time
How people commonly enter
- A bachelor's degree in marketing, statistics, economics, psychology, or a social science
- A college diploma in marketing or business analytics combined with research assistant work
- Entry through a research executive role at an agency with on-the-job training
- A postgraduate qualification in market research, statistics, or social research methods
Typical training: Bachelor's degree
Licensing: Not typically licensed
Typical work context
Desk based · Quiet focus · Team based · Hybrid office · Remote capable
Related interests
Investigative (analytical) · Conventional (organizing) · Enterprising (leading)
Related aptitude preparation
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Skills to practise
Practice suites
Related learning
Family-level learning links for Business, consulting and entrepreneurship.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
- US BLS Occupational Outlook Handbook — Market research analysts · United States
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- O*NET OnLine — Market Research Analysts and Marketing Specialists (13-1161.00) · United States
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- Canada Job Bank — Search job profiles (market research analyst) · Canada
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Labour-market context (not part of exploration match)
This is broad family-level context for Business, consulting and entrepreneurship in Canada, not a figure for Market research analyst. It does not affect matching scores and is not an eligibility determination.
This is a broad Business, consulting and entrepreneurship family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
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Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: licensing
Find jobs
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- Search Canada Job Bank · Canada
- Search USAJOBS · United States federal
- Search EURES · European Union / EEA
- Search Indeed · International (choose location on Indeed)