Occupation
Digital marketing specialist
Digital marketing specialists run an organisation's presence and paid activity across search, social, email, and web. The work is measurement-heavy: set up campaigns and tracking, read the results, and adjust. Tools and platform rules change often, so a large part of the job is keeping current with how the channels actually behave.
Also known as: Digital marketer · Performance marketing specialist · Online marketing executive
Occupation content
Part of Business, consulting and entrepreneurship
What the work involves
- Set up and manage paid search, social, or display campaigns and their targeting
- Write and test ad copy, landing pages, and email content
- Configure analytics and tracking so campaign results can be attributed properly
- Review performance dashboards and adjust bids, audiences, or creative
- Maintain website content, search optimisation, and technical hygiene items
- Report on results with an honest account of what the measurement can and cannot show
How people commonly enter
- A college diploma or certificate in digital marketing, marketing, or communications
- A bachelor's degree in marketing, business, communications, or a related field
- Platform and analytics certifications combined with a portfolio of campaigns run
- Self-directed learning plus freelance or small-business work used to build evidence
- An entry-level marketing executive role with on-the-job channel training
Typical training: Certificate or college diploma
Licensing: Not typically licensed
Typical work context
Desk based · Remote capable · Hybrid office · Fast paced · Team based
Related interests
Enterprising (leading) · Artistic (creative) · Investigative (analytical)
Related aptitude preparation
These are preparation links only. They do not measure eligibility for this occupation and no score here qualifies or disqualifies anyone.
Skills to practise
- Data interpretation
- Written communication
- Numerical reasoning
- Attention and concentration
- Problem solving
Practice suites
Related learning
Family-level learning links for Business, consulting and entrepreneurship.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
- US BLS Occupational Outlook Handbook — Market research analysts · United States
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- O*NET OnLine — Market Research Analysts and Marketing Specialists (13-1161.00) · United States
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- Canada Job Bank — Search job profiles (digital marketing specialist) · Canada
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Labour-market context (not part of exploration match)
This is broad family-level context for Business, consulting and entrepreneurship in Canada, not a figure for Digital marketing specialist. It does not affect matching scores and is not an eligibility determination.
This is a broad Business, consulting and entrepreneurship family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: education pathways
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Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: licensing
Find jobs
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- Search Canada Job Bank · Canada
- Search USAJOBS · United States federal
- Search EURES · European Union / EEA
- Search Indeed · International (choose location on Indeed)