Occupation
Digital marketing specialist
Digital marketing specialists run an organisation's presence and paid activity across search, social, email, and web. The work is measurement-heavy: set up campaigns and tracking, read the results, and adjust. Tools and platform rules change often, so a large part of the job is keeping current with how the channels actually behave.
Also known as: Digital marketer · Performance marketing specialist · Online marketing executive
Saving keeps the career family and this occupation as your private target role on this device.
Occupation content
Part of Business, consulting and entrepreneurship
A visual day in the work
What the work involves
Set up and manage paid search, social, or display campaigns and their targeting
Write and test ad copy, landing pages, and email content
Configure analytics and tracking so campaign results can be attributed properly
Review performance dashboards and adjust bids, audiences, or creative
Maintain website content, search optimisation, and technical hygiene items
Report on results with an honest account of what the measurement can and cannot show
Entry-route stepper
How people commonly enter
A college diploma or certificate in digital marketing, marketing, or communications
A bachelor's degree in marketing, business, communications, or a related field
Platform and analytics certifications combined with a portfolio of campaigns run
Self-directed learning plus freelance or small-business work used to build evidence
An entry-level marketing executive role with on-the-job channel training
Typical training: Certificate or college diploma
Licensing: Not typically licensed
Work-context map
Typical work context
- Desk based
- Remote capable
- Hybrid office
- Fast paced
- Team based
Desk based · Remote capable · Hybrid office · Fast paced · Team based
Related interests
- Enterprising (leading)
- Artistic (creative)
- Investigative (analytical)
Enterprising (leading) · Artistic (creative) · Investigative (analytical)
Related aptitude preparation
These are preparation links only. They do not measure eligibility for this occupation and no score here qualifies or disqualifies anyone.
Skills to practise
Practice suites
Related learning
Family-level learning links for Business, consulting and entrepreneurship.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
Labour-market context (not part of exploration match)
This is broad family-level context for Business, consulting and entrepreneurship in Canada, not a figure for Digital marketing specialist. It does not affect matching scores and is not an eligibility determination.
This is a broad Business, consulting and entrepreneurship family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: education pathways
Some roles in Business, consulting and entrepreneurship may be regulated. Confirm whether the specific role requires registration, certification, or a jurisdiction-specific licence.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Business, consulting and entrepreneurship: licensing
Find jobs
These are live, user-controlled searches on each source's own site for “ Digital marketing specialist”. Novus Learn does not fetch, store, or rank these results, and job availability never changes your exploration match score.
Related occupations
Learn → Practise → Prepare → Apply
Continue from this occupation
Choose a learning action because it supports the work, not because a test score predicts career suitability.
When you get to the application
Novus Learn stops at preparation. These two Novus tools cover the paperwork, and like this site they run entirely in your browser. Nothing you upload to them leaves your device.
Novus Learn hands you real PDFs: study guides, practice packs, answer keys, career summaries. PDF Studio is where you merge several into one revision booklet, pull out the pages you actually need, or lock a file before you send it.
Career Discovery ends with a profile photo and an application. This is where you clean up a headshot without handing the file to a server.