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UX researchers plan and run studies that tell a product team what people actually do and where they get stuck. Methods range from moderated interviews and usability tests to surveys and analysis of behavioural data, and the output is evidence a team can act on rather than opinion.
Bachelor's degreeArts, design, media and communications
Content strategists decide what content an organisation needs, who it is for, and how it should be structured, governed, and measured. The role covers audits, taxonomy, tone of voice, and publishing workflow rather than writing every piece personally.
Bachelor's degreeArts, design, media and communications
Social media managers plan, publish, and moderate an organisation's presence across social platforms, and answer for how it behaves in public. The role mixes content production with community moderation, paid promotion, and reporting on what actually worked.
Certificate or college diplomaArts, design, media and communications
