Occupation
Content strategist
Content strategists decide what content an organisation needs, who it is for, and how it should be structured, governed, and measured. The role covers audits, taxonomy, tone of voice, and publishing workflow rather than writing every piece personally.
Also known as: Content designer · Editorial strategist · Content lead
Occupation content
Part of Arts, design, media and communications
What the work involves
- Audit existing content against user needs and organisational goals
- Define audiences, messages, and the structure content should follow
- Set tone-of-voice, terminology, and accessibility standards
- Plan editorial calendars and the workflow from draft to publication
- Work with designers, developers, and subject experts on page and template needs
- Review analytics and search behaviour to decide what to keep, fix, or retire
How people commonly enter
- Bachelor's degree in communications, English, marketing, or information science
- Progression from copywriting, editing, journalism, or content design
- Certificate or short course in content strategy or content design
Typical training: Bachelor's degree
Licensing: Not typically licensed
Typical work context
Desk based · Remote capable · Team based · Hybrid office
Related interests
Enterprising (leading) · Artistic (creative) · Investigative (analytical)
Related aptitude preparation
These are preparation links only. They do not measure eligibility for this occupation and no score here qualifies or disqualifies anyone.
Skills to practise
Practice suites
Related learning
Family-level learning links for Arts, design, media and communications.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
- US Bureau of Labor Statistics - Occupational Outlook Handbook: Media and Communication occupations · United States
Link checked
- O*NET OnLine - All occupations index · International
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- UK National Careers Service - Explore careers job-profile index · United Kingdom
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Labour-market context (not part of exploration match)
This is broad family-level context for Arts, design, media and communications in Canada, not a figure for Content strategist. It does not affect matching scores and is not an eligibility determination.
This is a broad Arts, design, media and communications family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Arts, design, media and communications: education pathways
Some roles in Arts, design, media and communications may be regulated. Confirm whether the specific role requires registration, certification, or a jurisdiction-specific licence.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Arts, design, media and communications: licensing
Find jobs
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- Search Canada Job Bank · Canada
- Search USAJOBS · United States federal
- Search EURES · European Union / EEA
- Search Indeed · International (choose location on Indeed)