Occupation
Social media manager
Social media managers plan, publish, and moderate an organisation's presence across social platforms, and answer for how it behaves in public. The role mixes content production with community moderation, paid promotion, and reporting on what actually worked.
Also known as: Social media specialist · Community manager · Social content manager
Occupation content
Part of Arts, design, media and communications
What the work involves
- Plan a content calendar aligned to campaigns and platform behaviour
- Write, shoot, or commission posts, stories, and short video
- Schedule publishing and monitor comments, messages, and mentions
- Moderate community discussion and escalate issues under a published policy
- Set up and monitor paid promotion within an agreed budget
- Report on reach and engagement against the objectives that were set
How people commonly enter
- Bachelor's degree in marketing, communications, or media
- College diploma or certificate in digital marketing or social media
- Platform and analytics certifications combined with a portfolio of managed accounts
- Progression from a marketing assistant, customer service, or content role
Typical training: Certificate or college diploma
Licensing: Not typically licensed
Typical work context
Desk based · Remote capable · Fast paced · Public facing
Related interests
Enterprising (leading) · Artistic (creative) · Social (helping)
Related aptitude preparation
These are preparation links only. They do not measure eligibility for this occupation and no score here qualifies or disqualifies anyone.
Skills to practise
Practice suites
Related learning
Family-level learning links for Arts, design, media and communications.
Official sources
Labour-market facts such as pay and employment projections are not reproduced here. Open an official source below for figures, with its own geography and reference period.
- US Bureau of Labor Statistics - Occupational Outlook Handbook: Media and Communication occupations · United States
Link checked
- O*NET OnLine - All occupations index · International
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- UK National Careers Service - Explore careers job-profile index · United Kingdom
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Labour-market context (not part of exploration match)
This is broad family-level context for Arts, design, media and communications in Canada, not a figure for Social media manager. It does not affect matching scores and is not an eligibility determination.
This is a broad Arts, design, media and communications family. Explore the official profile for the chosen occupation; entry education and training can differ within the family.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Arts, design, media and communications: education pathways
Some roles in Arts, design, media and communications may be regulated. Confirm whether the specific role requires registration, certification, or a jurisdiction-specific licence.
Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Arts, design, media and communications: licensing
Find jobs
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- Search Canada Job Bank · Canada
- Search USAJOBS · United States federal
- Search EURES · European Union / EEA
- Search Indeed · International (choose location on Indeed)