Occupation
Social media manager
Social media managers plan, publish, and moderate an organisation's presence across social platforms, and answer for how it behaves in public. The role mixes content production with community moderation, paid promotion, and reporting on what actually worked.
Also known as: Social media specialist · Community manager · Social content manager
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Occupation content
Part of Arts, design, media and communications
A visual day in the work
What the work involves
Plan a content calendar aligned to campaigns and platform behaviour
Write, shoot, or commission posts, stories, and short video
Schedule publishing and monitor comments, messages, and mentions
Moderate community discussion and escalate issues under a published policy
Set up and monitor paid promotion within an agreed budget
Report on reach and engagement against the objectives that were set
Entry-route stepper
How people commonly enter
Bachelor's degree in marketing, communications, or media
College diploma or certificate in digital marketing or social media
Platform and analytics certifications combined with a portfolio of managed accounts
Progression from a marketing assistant, customer service, or content role
Typical training: Certificate or college diploma
Licensing: Not typically licensed
Work-context map
Typical work context
- Desk based
- Remote capable
- Fast paced
- Public facing
Desk based · Remote capable · Fast paced · Public facing
Related interests
- Enterprising (leading)
- Artistic (creative)
- Social (helping)
Enterprising (leading) · Artistic (creative) · Social (helping)
Related aptitude preparation
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Skills to practise
Practice suites
Related learning
Family-level learning links for Arts, design, media and communications.
Official sources
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Labour-market context (not part of exploration match)
This is broad family-level context for Arts, design, media and communications in Canada, not a figure for Social media manager. It does not affect matching scores and is not an eligibility determination.
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Canada Job Bank Career Planning · Canada · Current official profile; consult source for its release period
Arts, design, media and communications: licensing
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